It’s always best to use a mild, paraben and sulphate-free shampoo that has been designed specifically for dogs, as their skin is generally thinner than human skin, and they have a more alkaline PH balance than humans. You may prefer one that is fragrance free or one that has naturally derived fragrance from essential oils. Ideally choose cruelty free products, and if you want to cut down on plastic pollution you can opt for a shampoo bar.
Omni Coco Soothe Shampoo is a vet-formulated shampoo crafted for dogs with sensitive, allergy-prone skin. Blending Aloe Vera and Coconut Oil Extracts with Wheatgerm Oil and Vitamins A and E, it gently cleanses while moisturising, calming and fortifying the skin and coat. pH-balanced to suit canine skin, it’s gentle enough for regular use and can be used after medicated shampoos. It also detangles effortlessly, making it ideal for longer, thicker coats. (Get 50% off first entire order with code WOOFABILITYWORLD)

Nutravet’s Pet Ready Soothe and Shine Shampoo veterinary strength formula contains a blend of natural ingredients including aloe vera, hydrolysed oats, wheat germ oil and essential vitamins to help protect and nourish the skin, soothe dry and flaky skin and reduce itching. The hypoallergenic formulation also contains emollients that help restore natural moisture to the skin.

Herbal Dog Co.’s Natural Itch Relief Sooth Shampoo is formulated to help support your dog’s itching, soothe their skin and nourish their coat. Effective relief from itchy skin, bites, and allergies. With anti-bacterial and anti-viral properties that act in seconds to relieve symptoms. Fragrance-free and safe for pets with sensitive skin, with fast-acting relief from itching.

Petnat Dermacton Dog Shampoo is perfect for dogs with dry, itchy & irritated skin and dogs suffering from seasonal itching from pollens, grasses and dust mites. Unique Dermacton anti-itch formula which works quickly to stop itching & scratching. Contains superior natural ingredients specially chosen for their fantastic anti-itch & soothing properties, plus skin repairing properties. Also safe to use on sore broken skin.

Anicura Natural Dog Shampoo for dry, itchy and sensitive skin. Contains oatmeal, panthenol, and urea for soothing itch relief. Omega-rich formula featuring calming chamomile, moisturising aloe vera, and skin-boosting lavender. Free from harsh synthetics like perfumes and sodium lauryl sulfate (SLS), ensuring a gentle and non-irritating experience.

Aqueos Anti-Bacterial Dog Shampoo is a versatile shampoo that can be used as an every day shampoo or for a multitude of applications from skin irritations, rashes, itchy skin, general skin conditions or very smelly dogs. It’s a godsend for dogs who like to roll in anything nasty or who are generally itchy.

The Pawdaw of London Luxury Amenity Gift Pack is thoughtfully curated combining convenience, care, and eco-friendliness, making it perfect for everyday use, days out, or travel. Designed with portability and ease in mind, this luxurious pouch — made from recycled felt — lets you freshen up your dog anytime, anywhere. Whether you’re at the park, at a hotel, or on a road trip, keeping your pup clean and pampered has never been simpler. (Get 10% off with code WOOFABILITY)

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